SEO Expert, Jason McDonald a Little History

Jason McDonald is the Founder and Senior SEO Director of The JM Internet Group. The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

SEO Expert, Jason McDonald a Little History

Jason McDonald is the Founder and Senior SEO Director of The JM Internet Group. The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

SEO Expert, Jason McDonald a Little History

Jason McDonald is the Founder and Senior SEO Director of The JM Internet Group. The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

Free SEO Book – Small Business Marketing SEO Tips, Tools, And Travails

Small business owners, many of whom take my online and/or San Francisco SEO trainings, often go away with what I call the “exploding head” phenomenon. There is so much information out there on search engine optimization, so many to do’s starting with identifying your best keywords, then proceeding to page tag / tag structure, going thru links and link building, not to mention social media and social mentions… That even after a well-organized course, their heads explode with information.

What does this (often) produce? Analysis paralysis. The feeling that there is just so much to do to get one’s website that it’s overwhelming, I don’t know where to start, I don’t know what is more important, what were those tags again?, should I blog first, or build links first, create landing pages first, or optimize my home page… And on and on and on.

So some strategy is needed. A guide is needed. A step-by-step workbook to what to do when, where and how to succeed at small business SEO.

Free SEO Book – Ask for Your Free Review Copy of the SEO Fitness Workbook

For the first time, I am allowing non-students to get a full copy of my SEO workbook, with one caveat: that they read it, and then write an honest review on Amazon.com about the book. I am hoping to encourage an active discussion about the tips, tools, and travails in SEO that work (and don’t work) for busy small business owners and marketers. And, of course, I hope to get more publicity for my books.

Many people after all, lack the funds or the time, to take my full SEO trainings either online or in San Francisco.

So to ask for a free SEO book review copy, just click on the link, here. All I ask is a review in exchange – good, bad, ugly, wonderful, terrible – whatever you want to write. (I have thick skin).

A Note on Amazon Book Marketing

Part of my intention in releasing my SEO Workbook for free, is to better understand Amazon / e-book marketing. Where I live – Fremont, California – there are essentially no bookstores left… So book buying has become an online experience, exclusively. No more browsing. Just searching on Amazon and possibly getting referred to books by influencers. How does this work? What does this mean for the future of book publishing? Is SEO for books a new and emerging market? How might that work?

My first goal is to find out by e-marketing my own books, and seeing what (if anything) happens. Here we go!

Free SEO Book – Small Business Marketing SEO Tips, Tools, And Travails

Small business owners, many of whom take my online and/or San Francisco SEO trainings, often go away with what I call the “exploding head” phenomenon. There is so much information out there on search engine optimization, so many to do’s starting with identifying your best keywords, then proceeding to page tag / tag structure, going thru links and link building, not to mention social media and social mentions… That even after a well-organized course, their heads explode with information.

What does this (often) produce? Analysis paralysis. The feeling that there is just so much to do to get one’s website that it’s overwhelming, I don’t know where to start, I don’t know what is more important, what were those tags again?, should I blog first, or build links first, create landing pages first, or optimize my home page… And on and on and on.

So some strategy is needed. A guide is needed. A step-by-step workbook to what to do when, where and how to succeed at small business SEO.

Free SEO Book – Ask for Your Free Review Copy of the SEO Fitness Workbook

For the first time, I am allowing non-students to get a full copy of my SEO workbook, with one caveat: that they read it, and then write an honest review on Amazon.com about the book. I am hoping to encourage an active discussion about the tips, tools, and travails in SEO that work (and don’t work) for busy small business owners and marketers. And, of course, I hope to get more publicity for my books.

Many people after all, lack the funds or the time, to take my full SEO trainings either online or in San Francisco.

So to ask for a free SEO book review copy, just click on the link, here. All I ask is a review in exchange – good, bad, ugly, wonderful, terrible – whatever you want to write. (I have thick skin).

A Note on Amazon Book Marketing

Part of my intention in releasing my SEO Workbook for free, is to better understand Amazon / e-book marketing. Where I live – Fremont, California – there are essentially no bookstores left… So book buying has become an online experience, exclusively. No more browsing. Just searching on Amazon and possibly getting referred to books by influencers. How does this work? What does this mean for the future of book publishing? Is SEO for books a new and emerging market? How might that work?

My first goal is to find out by e-marketing my own books, and seeing what (if anything) happens. Here we go!

Free SEO Book – Small Business Marketing SEO Tips, Tools, And Travails

Small business owners, many of whom take my online and/or San Francisco SEO trainings, often go away with what I call the “exploding head” phenomenon. There is so much information out there on search engine optimization, so many to do’s starting with identifying your best keywords, then proceeding to page tag / tag structure, going thru links and link building, not to mention social media and social mentions… That even after a well-organized course, their heads explode with information.

What does this (often) produce? Analysis paralysis. The feeling that there is just so much to do to get one’s website that it’s overwhelming, I don’t know where to start, I don’t know what is more important, what were those tags again?, should I blog first, or build links first, create landing pages first, or optimize my home page… And on and on and on.

So some strategy is needed. A guide is needed. A step-by-step workbook to what to do when, where and how to succeed at small business SEO.

Free SEO Book – Ask for Your Free Review Copy of the SEO Fitness Workbook

For the first time, I am allowing non-students to get a full copy of my SEO workbook, with one caveat: that they read it, and then write an honest review on Amazon.com about the book. I am hoping to encourage an active discussion about the tips, tools, and travails in SEO that work (and don’t work) for busy small business owners and marketers. And, of course, I hope to get more publicity for my books.

Many people after all, lack the funds or the time, to take my full SEO trainings either online or in San Francisco.

So to ask for a free SEO book review copy, just click on the link, here. All I ask is a review in exchange – good, bad, ugly, wonderful, terrible – whatever you want to write. (I have thick skin).

A Note on Amazon Book Marketing

Part of my intention in releasing my SEO Workbook for free, is to better understand Amazon / e-book marketing. Where I live – Fremont, California – there are essentially no bookstores left… So book buying has become an online experience, exclusively. No more browsing. Just searching on Amazon and possibly getting referred to books by influencers. How does this work? What does this mean for the future of book publishing? Is SEO for books a new and emerging market? How might that work?

My first goal is to find out by e-marketing my own books, and seeing what (if anything) happens. Here we go!

3 On-Page SEO Tips for Bloggers

Search Engine Optimization (SEO) has been the name of the game in blogging for many years now. With so many people entering the blogosphere hoping to become the next hit blog, it is essential that bloggers utilize SEO tactics in order to be seen online. 

Successful SEO tactics make it so that your blog will rank more visibly in search engines online such as Google and Bing. It is through these search engines that most web users locate their material and is, therefore, one of the most essential areas to master online as a professional blogger. There are two primary types of search engine optimization: off-page optimization and on-page optimization. Off-page SEO tactics are things you do outside of your website to make it more visible online and on-page SEO tactics are the things you do within your website to rank more highly on Google. Follow these three tips for better on-page SEO.

On-page SEO tip 1: use relevant keywords in the domain

For a beginner blog, it is important that the domain name of your site includes keywords that are important and revealing of your content. Sure, there are numerous websites that succeed and prosper without keyword heavy domains. However, these sites have been around for a long time and are typically somewhat one of a kind. Blogging is a different story because there are millions of blogs online. Pick the most relevant keywords to your niche and use them in your domain name. This will help your site get noticed by crawlers and become more noticeable in social media realms. For on-page SEO reasons, your blog's domain name should contain the main keyword phrase of your blog so you can rank higher. Do some keyword research and take some time to come up with a relevant and catchy keyword phrase for your domain name.

On-page SEO tip 2: create great headlines

Headlines and headers are very important to web content and search engine optimization. Most web readers skim through a post initially, reading only titles and headers to determine if they will spend the time to read the entire post. So, obviously, you'll want to create titles and headers that are attention grabbing and interesting. However, beyond that, you'll want to pay attention to your keyword use in your headlines. Headers and titles are wonderful places to use keywords if they work appropriately. Using primary keywords in your headers and titles will boost your search engine ranking. However, never compromise your headline quality for the sake of SEO.

On-page SEO tip 3: use keywords in the right places

Keyword research and use is one of the most important aspects of SEO tactics in blogging. However, it is important that we as bloggers understand when and where to use keywords in our articles. You don't want to litter your articles with keywords to the point of distracting the reader from your useful and interesting content. As a general rule, you want to include your primary keywords and keyword phrases in the first and last paragraphs of your posts. Then use various combinations of other keywords and keyword phrases throughout the body of your post. Of course, you want to make these keywords sound natural and flow evenly into your writing. Do not overuse keywords.

3 On-Page SEO Tips for Bloggers

Search Engine Optimization (SEO) has been the name of the game in blogging for many years now. With so many people entering the blogosphere hoping to become the next hit blog, it is essential that bloggers utilize SEO tactics in order to be seen online. 

Successful SEO tactics make it so that your blog will rank more visibly in search engines online such as Google and Bing. It is through these search engines that most web users locate their material and is, therefore, one of the most essential areas to master online as a professional blogger. There are two primary types of search engine optimization: off-page optimization and on-page optimization. Off-page SEO tactics are things you do outside of your website to make it more visible online and on-page SEO tactics are the things you do within your website to rank more highly on Google. Follow these three tips for better on-page SEO.

On-page SEO tip 1: use relevant keywords in the domain

For a beginner blog, it is important that the domain name of your site includes keywords that are important and revealing of your content. Sure, there are numerous websites that succeed and prosper without keyword heavy domains. However, these sites have been around for a long time and are typically somewhat one of a kind. Blogging is a different story because there are millions of blogs online. Pick the most relevant keywords to your niche and use them in your domain name. This will help your site get noticed by crawlers and become more noticeable in social media realms. For on-page SEO reasons, your blog's domain name should contain the main keyword phrase of your blog so you can rank higher. Do some keyword research and take some time to come up with a relevant and catchy keyword phrase for your domain name.

On-page SEO tip 2: create great headlines

Headlines and headers are very important to web content and search engine optimization. Most web readers skim through a post initially, reading only titles and headers to determine if they will spend the time to read the entire post. So, obviously, you'll want to create titles and headers that are attention grabbing and interesting. However, beyond that, you'll want to pay attention to your keyword use in your headlines. Headers and titles are wonderful places to use keywords if they work appropriately. Using primary keywords in your headers and titles will boost your search engine ranking. However, never compromise your headline quality for the sake of SEO.

On-page SEO tip 3: use keywords in the right places

Keyword research and use is one of the most important aspects of SEO tactics in blogging. However, it is important that we as bloggers understand when and where to use keywords in our articles. You don't want to litter your articles with keywords to the point of distracting the reader from your useful and interesting content. As a general rule, you want to include your primary keywords and keyword phrases in the first and last paragraphs of your posts. Then use various combinations of other keywords and keyword phrases throughout the body of your post. Of course, you want to make these keywords sound natural and flow evenly into your writing. Do not overuse keywords.

3 On-Page SEO Tips for Bloggers

Search Engine Optimization (SEO) has been the name of the game in blogging for many years now. With so many people entering the blogosphere hoping to become the next hit blog, it is essential that bloggers utilize SEO tactics in order to be seen online. 

Successful SEO tactics make it so that your blog will rank more visibly in search engines online such as Google and Bing. It is through these search engines that most web users locate their material and is, therefore, one of the most essential areas to master online as a professional blogger. There are two primary types of search engine optimization: off-page optimization and on-page optimization. Off-page SEO tactics are things you do outside of your website to make it more visible online and on-page SEO tactics are the things you do within your website to rank more highly on Google. Follow these three tips for better on-page SEO.

On-page SEO tip 1: use relevant keywords in the domain

For a beginner blog, it is important that the domain name of your site includes keywords that are important and revealing of your content. Sure, there are numerous websites that succeed and prosper without keyword heavy domains. However, these sites have been around for a long time and are typically somewhat one of a kind. Blogging is a different story because there are millions of blogs online. Pick the most relevant keywords to your niche and use them in your domain name. This will help your site get noticed by crawlers and become more noticeable in social media realms. For on-page SEO reasons, your blog's domain name should contain the main keyword phrase of your blog so you can rank higher. Do some keyword research and take some time to come up with a relevant and catchy keyword phrase for your domain name.

On-page SEO tip 2: create great headlines

Headlines and headers are very important to web content and search engine optimization. Most web readers skim through a post initially, reading only titles and headers to determine if they will spend the time to read the entire post. So, obviously, you'll want to create titles and headers that are attention grabbing and interesting. However, beyond that, you'll want to pay attention to your keyword use in your headlines. Headers and titles are wonderful places to use keywords if they work appropriately. Using primary keywords in your headers and titles will boost your search engine ranking. However, never compromise your headline quality for the sake of SEO.

On-page SEO tip 3: use keywords in the right places

Keyword research and use is one of the most important aspects of SEO tactics in blogging. However, it is important that we as bloggers understand when and where to use keywords in our articles. You don't want to litter your articles with keywords to the point of distracting the reader from your useful and interesting content. As a general rule, you want to include your primary keywords and keyword phrases in the first and last paragraphs of your posts. Then use various combinations of other keywords and keyword phrases throughout the body of your post. Of course, you want to make these keywords sound natural and flow evenly into your writing. Do not overuse keywords.

Advance SEO Rules And Tricks For Earning By Google Adsese E Bookee

Advanced SEO Rules and Tactics – Interview With Gab Goldenberg

Author Gabriel Goldenberg

I was immediately impressed with Gab Goldenberg when I got my hands on a copy of his new ebook Advanced SEO’s 7 Curiously Obvious Rules & 30 Singular Tactics That Illustrate Them. I found more than one technique that made me raise my eyebrows and nod my head.
This is not your run-of-the-mill book of tips and tricks – it doesn’t cover the basics of on- site optimization or any other ABCs of search marketing – other than relationship building, perhaps. This is for serious SEOs who already know what everyone else knows and are ready to take their website to the next level.
Among other things, Goldenberg teaches critical thinking and analysis (some of which you might have learned if you took college lever Logic) and outlines how run SEO experiments via split testing.  The problems he offers to teach the principles will give an intermediate SEO enough homework to last  more than a  month, but the lessons learned will last a lifetime. Beyond critical thinking and testing, Goldenberg also provides clear SEO tactics – one of my favorites is how to undermine the paid links of your competition.
Given the popularity of ebooks, both as link bait and a revenue stream, I asked Goldenberg to talk about writing and marketing of his new book.
Is this your first book?
Gab Goldenberg: It is… I’ve only been in SEO for 5.5 years, and for people who read Malcolm Gladwell, you know it takes roughly 5 years (or 10,000 hours) to become an expert in any given topic.

 What gave you the idea for this book?
Gab Goldenberg: Honestly – greed . That and being an SEO expert is an excellent way to get dates. Why do you think there are so many ‘experts’ ?
If you mean what gave me the idea for the content, I realized that intermediate-advanced SEOs run a 4/5 chance of wasting their time when reading a blog post, if not worse.
That’s because the Pareto principle, aka 80-20 rule, applies to content: 20% of the SEO problems generate 80% of the posts. Once you’ve mastered that 20% … you’ve still got a lot left to learn and yet 80% of what you read online won’t do it for you. In fact, the Pareto principle says the minimum proportion is 20% of causes generating 80% of the results … but it can be sharper, like 10% of causes for 90% of results .
So in other words, there’s a lot of rehash content and comparatively little original material. And with a few exceptions like Scott Cowley ( ), Marty Weintraub at AimclearBlog.com and the BlueGlass.com blog crew (and others on my blogroll), it’s rare to find people share advanced tactics online. And when I did that, I usually got a great response.
So I realized two things:
1) I could make money by addressing the content people aren’t finding on blogs. Books are a comprehensive, organized resource whereas blogs and the web are scattershot and incomplete… not to mention they disappear.
2) The content I should offer would be sharing advanced, original tactics, and teach people to invent their own tactics / solve search problems with creative and critical thinking.
And that’s what the book’s about!

What’s been your biggest challenge in marketing this book, Gab?
Gab Goldenberg: How about two?
Okay, two! 
Gab Goldenberg: First is perfectionism – I always want my site to be better, down to the smallest details, and I can sometimes spend hours refining minutiae like line breaks. But it pays in greater usability and conversion rates.
The second is reaching out to people to review the book and getting them to follow through. I don’t like the phone even though I know it’s better than email.

What do you most love about SEO?
Gab Goldenberg: Like you, I enjoy learning new tactics and getting creative. It’s a way to express myself without being an artist, I think.
I also really love the people in this industry. I’ve gotten so much from my friends in the business, that I can’t be thankful enough! People like Ann Smarty of MyGuestBlog.com guest blogging forum, Jeremy Dearringer of SlingshotSEO.com, Mike Gray of Wolf-Howl.com, Jim Hedger of DigitalAlwaysMedia.com, Frank Watson of KangamurraMedia.com …

If you had to narrow it down to 1, what’s the most important message in your book?
Gab Goldenberg: Success at SEO is due to creative and critical thinking. That means learning regularly – from yourself and others – and questioning constantly. Master those and you’ll become a wunderkind SEO.

What’s the one piece of advice in your book that you have failed to take in marketing the book so far?

I haven’t done enough conversion rate testing … I’ve had a fair amount of traffic to my free chapter landing page but only recently have I started optimizing it. That said, early results are in and my first test doubled the conversion rate .

If someone will read only one chapter, which should it be? (Other than the introduction.)
The “click here to pay Gab” chapter hehe. I think my free chapter on scaling white hat links without devoting your life to Digg will help a lot of people. Building links at scale requires two things: great content and wide distribution. Creating content is fun so everyone likes to do it and talk about it, but people often ignore or minimize the second because it’s inefficient and frustrating.
Distribution often involves lots of 1 on 1 contact which is annoying. Or it means devoting hundreds of hours a month to becoming a Digg / StumbleUpon / Reddit power user so that you can ensure you link bait is successful. And then you’re still at the mercy of an angry member of Digg’s staff who can ban your account and kill all that time. It doesn’t need to be that way, and so I’ve shared a simple solution to the problem that white hats can get on board with!

Advance SEO Rules And Tricks For Earning By Google Adsese E Bookee

Advanced SEO Rules and Tactics – Interview With Gab Goldenberg

Author Gabriel Goldenberg

I was immediately impressed with Gab Goldenberg when I got my hands on a copy of his new ebook Advanced SEO’s 7 Curiously Obvious Rules & 30 Singular Tactics That Illustrate Them. I found more than one technique that made me raise my eyebrows and nod my head.
This is not your run-of-the-mill book of tips and tricks – it doesn’t cover the basics of on- site optimization or any other ABCs of search marketing – other than relationship building, perhaps. This is for serious SEOs who already know what everyone else knows and are ready to take their website to the next level.
Among other things, Goldenberg teaches critical thinking and analysis (some of which you might have learned if you took college lever Logic) and outlines how run SEO experiments via split testing.  The problems he offers to teach the principles will give an intermediate SEO enough homework to last  more than a  month, but the lessons learned will last a lifetime. Beyond critical thinking and testing, Goldenberg also provides clear SEO tactics – one of my favorites is how to undermine the paid links of your competition.
Given the popularity of ebooks, both as link bait and a revenue stream, I asked Goldenberg to talk about writing and marketing of his new book.
Is this your first book?
Gab Goldenberg: It is… I’ve only been in SEO for 5.5 years, and for people who read Malcolm Gladwell, you know it takes roughly 5 years (or 10,000 hours) to become an expert in any given topic.

 What gave you the idea for this book?
Gab Goldenberg: Honestly – greed . That and being an SEO expert is an excellent way to get dates. Why do you think there are so many ‘experts’ ?
If you mean what gave me the idea for the content, I realized that intermediate-advanced SEOs run a 4/5 chance of wasting their time when reading a blog post, if not worse.
That’s because the Pareto principle, aka 80-20 rule, applies to content: 20% of the SEO problems generate 80% of the posts. Once you’ve mastered that 20% … you’ve still got a lot left to learn and yet 80% of what you read online won’t do it for you. In fact, the Pareto principle says the minimum proportion is 20% of causes generating 80% of the results … but it can be sharper, like 10% of causes for 90% of results .
So in other words, there’s a lot of rehash content and comparatively little original material. And with a few exceptions like Scott Cowley ( ), Marty Weintraub at AimclearBlog.com and the BlueGlass.com blog crew (and others on my blogroll), it’s rare to find people share advanced tactics online. And when I did that, I usually got a great response.
So I realized two things:
1) I could make money by addressing the content people aren’t finding on blogs. Books are a comprehensive, organized resource whereas blogs and the web are scattershot and incomplete… not to mention they disappear.
2) The content I should offer would be sharing advanced, original tactics, and teach people to invent their own tactics / solve search problems with creative and critical thinking.
And that’s what the book’s about!

What’s been your biggest challenge in marketing this book, Gab?
Gab Goldenberg: How about two?
Okay, two! 
Gab Goldenberg: First is perfectionism – I always want my site to be better, down to the smallest details, and I can sometimes spend hours refining minutiae like line breaks. But it pays in greater usability and conversion rates.
The second is reaching out to people to review the book and getting them to follow through. I don’t like the phone even though I know it’s better than email.

What do you most love about SEO?
Gab Goldenberg: Like you, I enjoy learning new tactics and getting creative. It’s a way to express myself without being an artist, I think.
I also really love the people in this industry. I’ve gotten so much from my friends in the business, that I can’t be thankful enough! People like Ann Smarty of MyGuestBlog.com guest blogging forum, Jeremy Dearringer of SlingshotSEO.com, Mike Gray of Wolf-Howl.com, Jim Hedger of DigitalAlwaysMedia.com, Frank Watson of KangamurraMedia.com …

If you had to narrow it down to 1, what’s the most important message in your book?
Gab Goldenberg: Success at SEO is due to creative and critical thinking. That means learning regularly – from yourself and others – and questioning constantly. Master those and you’ll become a wunderkind SEO.

What’s the one piece of advice in your book that you have failed to take in marketing the book so far?

I haven’t done enough conversion rate testing … I’ve had a fair amount of traffic to my free chapter landing page but only recently have I started optimizing it. That said, early results are in and my first test doubled the conversion rate .

If someone will read only one chapter, which should it be? (Other than the introduction.)
The “click here to pay Gab” chapter hehe. I think my free chapter on scaling white hat links without devoting your life to Digg will help a lot of people. Building links at scale requires two things: great content and wide distribution. Creating content is fun so everyone likes to do it and talk about it, but people often ignore or minimize the second because it’s inefficient and frustrating.
Distribution often involves lots of 1 on 1 contact which is annoying. Or it means devoting hundreds of hours a month to becoming a Digg / StumbleUpon / Reddit power user so that you can ensure you link bait is successful. And then you’re still at the mercy of an angry member of Digg’s staff who can ban your account and kill all that time. It doesn’t need to be that way, and so I’ve shared a simple solution to the problem that white hats can get on board with!