 | The Affiliate Marketing Success Road Map! (Master Resell Rights) Discover The Simple, Proven And Effective Methods To Becoming A Successful Affiliate That Actually Work. A Simple And Complete Road Map To Long Term Affiliate Success. Retail Price: $47.00 |
Showing posts with label Earn Cash at Home. Show all posts
Showing posts with label Earn Cash at Home. Show all posts
The Affiliate Marketing Success Road Map!
Wednesday, August 24, 2011
The Affiliate Marketing Success Road Map!
| The Affiliate Marketing Success Road Map! (Master Resell Rights) Discover The Simple, Proven And Effective Methods To Becoming A Successful Affiliate That Actually Work. A Simple And Complete Road Map To Long Term Affiliate Success. Retail Price: $47.00 |
Seo Tools To Increase Your Websites Popularity
Tuesday, August 23, 2011
Your website has been up and running for a while now and you are stuck wondering why the search engines aren’t showing you any love in the results pages. No matter what you type in, you just can’t find your sites(s), what could be the problem?
Typically, concerning search engines, if you site isn’t showing up at all, the problem is most likely one of search engine optimization or SEO for short.
What is this search engine stuff you’re talking about you ask? Keep reading and I’ll explain.
Search engine optimization is the art of making your site search engine friendly. What this means is that you make your site easy to access by the search engines by taking the guesswork out of what your site is about.
Search engines look for the following (non exhaustive list) things when it spiders or crawls (looks at) a website:
1.) Title of the page
A search engine looks into the code of you web page to read what the subject of you page is. What it reads is called the title tag and this is what shows up at the top of your browsers window when you visit a site.
2.) Description of the page
Search engines also read the description you give for your page in the description Meta tag of your site. This is what you read as a description when you do a search engine search and view the results pages. If you don’t supply a description Meta tag, a search engine will usually use the first paragraph of your page to describe it. This is something you don’t want since you want to provide a succinct but curiosity building description of your page that also shows relevance for the searcher to get them to visit your site.
3.) Keywords of the page
Lastly, as far as the code of your page goes, search engines pay particular attention to the keywords Meta tag of your web page. Similar to the description tag in format, the keywords Meta tag tells the search engine what search terms your page is about such as pets, dogs, Irish setters, this way the search engine can rank your page in terms of importance or relevance when someone does a search for “Irish Setter Dogs As Pets”. When defining the keywords for your page, try to only target a maximum of 3 per page and make sure that the keywords you are using actually exist in your web page at the beginning paragraph, middle of the body and ending paragraph of the page.
4) Emphasis on the page
One of the major on page factors (not code) that search engines use to also rank your page is anchor text (links) and text descriptors like bolding and paragraph headers. Recently, the names you give your page’s images have become important as well as any alt and title tags you use to describe them, and links on the page.
An example of both are:
![”Irish]()
Irish Setters
Paragraph
5.) Relevance of the page
Search engines are designed to rank a web page by the factors above but they also rank your page according to off page factors, one of the most important being back links. Search engines consider your web pages to be more relevant if other related sites point to your site and especially so if the anchor text used happens to be one of the keywords defined in your page’s keyword meta tag.
Many marketers attempt to build off page relevance by using methods such as article marketing or parasite hosting marketing. Article marketing is by far the most proven and used method and parasite hosting, such as on sites like blogger, squidoo and hub pages is a close runner up in proven effectiveness.
Even though these methods work, your site will get more “link” juice from high page ranking sites that are in the same niche as yours and that also use the appropriate anchor text to point to your site. Other websites will typically only point a link at your site or pages if the content you are offering is useful, unique and solves a problem or educates the web site owner’s readers.
So, now that you know how to begin optimizing your site for the search engines to make it more popular, your next step is to make sure that your web pages have the right “in page” text, such as the title, keyword and description as well as “on page” text like bolded keywords and link anchor text.
After this, you should begin creating links to your pages using article marketing and the other methods discussed in this article.
Finally, try to build relationships with other webmasters to make them aware of your site so they will possibly link to it. You can also begin this process your self by using methods such as blog commenting and forum posting.
Typically, concerning search engines, if you site isn’t showing up at all, the problem is most likely one of search engine optimization or SEO for short.
What is this search engine stuff you’re talking about you ask? Keep reading and I’ll explain.
Search engine optimization is the art of making your site search engine friendly. What this means is that you make your site easy to access by the search engines by taking the guesswork out of what your site is about.
Search engines look for the following (non exhaustive list) things when it spiders or crawls (looks at) a website:
1.) Title of the page
A search engine looks into the code of you web page to read what the subject of you page is. What it reads is called the title tag and this is what shows up at the top of your browsers window when you visit a site.
2.) Description of the page
Search engines also read the description you give for your page in the description Meta tag of your site. This is what you read as a description when you do a search engine search and view the results pages. If you don’t supply a description Meta tag, a search engine will usually use the first paragraph of your page to describe it. This is something you don’t want since you want to provide a succinct but curiosity building description of your page that also shows relevance for the searcher to get them to visit your site.
3.) Keywords of the page
Lastly, as far as the code of your page goes, search engines pay particular attention to the keywords Meta tag of your web page. Similar to the description tag in format, the keywords Meta tag tells the search engine what search terms your page is about such as pets, dogs, Irish setters, this way the search engine can rank your page in terms of importance or relevance when someone does a search for “Irish Setter Dogs As Pets”. When defining the keywords for your page, try to only target a maximum of 3 per page and make sure that the keywords you are using actually exist in your web page at the beginning paragraph, middle of the body and ending paragraph of the page.
4) Emphasis on the page
One of the major on page factors (not code) that search engines use to also rank your page is anchor text (links) and text descriptors like bolding and paragraph headers. Recently, the names you give your page’s images have become important as well as any alt and title tags you use to describe them, and links on the page.
An example of both are:
Irish Setters
Paragraph
5.) Relevance of the page
Search engines are designed to rank a web page by the factors above but they also rank your page according to off page factors, one of the most important being back links. Search engines consider your web pages to be more relevant if other related sites point to your site and especially so if the anchor text used happens to be one of the keywords defined in your page’s keyword meta tag.
Many marketers attempt to build off page relevance by using methods such as article marketing or parasite hosting marketing. Article marketing is by far the most proven and used method and parasite hosting, such as on sites like blogger, squidoo and hub pages is a close runner up in proven effectiveness.
Even though these methods work, your site will get more “link” juice from high page ranking sites that are in the same niche as yours and that also use the appropriate anchor text to point to your site. Other websites will typically only point a link at your site or pages if the content you are offering is useful, unique and solves a problem or educates the web site owner’s readers.
So, now that you know how to begin optimizing your site for the search engines to make it more popular, your next step is to make sure that your web pages have the right “in page” text, such as the title, keyword and description as well as “on page” text like bolded keywords and link anchor text.
After this, you should begin creating links to your pages using article marketing and the other methods discussed in this article.
Finally, try to build relationships with other webmasters to make them aware of your site so they will possibly link to it. You can also begin this process your self by using methods such as blog commenting and forum posting.
Seo Tools To Increase Your Websites Popularity
Your website has been up and running for a while now and you are stuck wondering why the search engines aren’t showing you any love in the results pages. No matter what you type in, you just can’t find your sites(s), what could be the problem?
Typically, concerning search engines, if you site isn’t showing up at all, the problem is most likely one of search engine optimization or SEO for short.
What is this search engine stuff you’re talking about you ask? Keep reading and I’ll explain.
Search engine optimization is the art of making your site search engine friendly. What this means is that you make your site easy to access by the search engines by taking the guesswork out of what your site is about.
Search engines look for the following (non exhaustive list) things when it spiders or crawls (looks at) a website:
1.) Title of the page
A search engine looks into the code of you web page to read what the subject of you page is. What it reads is called the title tag and this is what shows up at the top of your browsers window when you visit a site.
2.) Description of the page
Search engines also read the description you give for your page in the description Meta tag of your site. This is what you read as a description when you do a search engine search and view the results pages. If you don’t supply a description Meta tag, a search engine will usually use the first paragraph of your page to describe it. This is something you don’t want since you want to provide a succinct but curiosity building description of your page that also shows relevance for the searcher to get them to visit your site.
3.) Keywords of the page
Lastly, as far as the code of your page goes, search engines pay particular attention to the keywords Meta tag of your web page. Similar to the description tag in format, the keywords Meta tag tells the search engine what search terms your page is about such as pets, dogs, Irish setters, this way the search engine can rank your page in terms of importance or relevance when someone does a search for “Irish Setter Dogs As Pets”. When defining the keywords for your page, try to only target a maximum of 3 per page and make sure that the keywords you are using actually exist in your web page at the beginning paragraph, middle of the body and ending paragraph of the page.
4) Emphasis on the page
One of the major on page factors (not code) that search engines use to also rank your page is anchor text (links) and text descriptors like bolding and paragraph headers. Recently, the names you give your page’s images have become important as well as any alt and title tags you use to describe them, and links on the page.
An example of both are:
![”Irish]()
Irish Setters
Paragraph
5.) Relevance of the page
Search engines are designed to rank a web page by the factors above but they also rank your page according to off page factors, one of the most important being back links. Search engines consider your web pages to be more relevant if other related sites point to your site and especially so if the anchor text used happens to be one of the keywords defined in your page’s keyword meta tag.
Many marketers attempt to build off page relevance by using methods such as article marketing or parasite hosting marketing. Article marketing is by far the most proven and used method and parasite hosting, such as on sites like blogger, squidoo and hub pages is a close runner up in proven effectiveness.
Even though these methods work, your site will get more “link” juice from high page ranking sites that are in the same niche as yours and that also use the appropriate anchor text to point to your site. Other websites will typically only point a link at your site or pages if the content you are offering is useful, unique and solves a problem or educates the web site owner’s readers.
So, now that you know how to begin optimizing your site for the search engines to make it more popular, your next step is to make sure that your web pages have the right “in page” text, such as the title, keyword and description as well as “on page” text like bolded keywords and link anchor text.
After this, you should begin creating links to your pages using article marketing and the other methods discussed in this article.
Finally, try to build relationships with other webmasters to make them aware of your site so they will possibly link to it. You can also begin this process your self by using methods such as blog commenting and forum posting.
Typically, concerning search engines, if you site isn’t showing up at all, the problem is most likely one of search engine optimization or SEO for short.
What is this search engine stuff you’re talking about you ask? Keep reading and I’ll explain.
Search engine optimization is the art of making your site search engine friendly. What this means is that you make your site easy to access by the search engines by taking the guesswork out of what your site is about.
Search engines look for the following (non exhaustive list) things when it spiders or crawls (looks at) a website:
1.) Title of the page
A search engine looks into the code of you web page to read what the subject of you page is. What it reads is called the title tag and this is what shows up at the top of your browsers window when you visit a site.
2.) Description of the page
Search engines also read the description you give for your page in the description Meta tag of your site. This is what you read as a description when you do a search engine search and view the results pages. If you don’t supply a description Meta tag, a search engine will usually use the first paragraph of your page to describe it. This is something you don’t want since you want to provide a succinct but curiosity building description of your page that also shows relevance for the searcher to get them to visit your site.
3.) Keywords of the page
Lastly, as far as the code of your page goes, search engines pay particular attention to the keywords Meta tag of your web page. Similar to the description tag in format, the keywords Meta tag tells the search engine what search terms your page is about such as pets, dogs, Irish setters, this way the search engine can rank your page in terms of importance or relevance when someone does a search for “Irish Setter Dogs As Pets”. When defining the keywords for your page, try to only target a maximum of 3 per page and make sure that the keywords you are using actually exist in your web page at the beginning paragraph, middle of the body and ending paragraph of the page.
4) Emphasis on the page
One of the major on page factors (not code) that search engines use to also rank your page is anchor text (links) and text descriptors like bolding and paragraph headers. Recently, the names you give your page’s images have become important as well as any alt and title tags you use to describe them, and links on the page.
An example of both are:
Irish Setters
Paragraph
5.) Relevance of the page
Search engines are designed to rank a web page by the factors above but they also rank your page according to off page factors, one of the most important being back links. Search engines consider your web pages to be more relevant if other related sites point to your site and especially so if the anchor text used happens to be one of the keywords defined in your page’s keyword meta tag.
Many marketers attempt to build off page relevance by using methods such as article marketing or parasite hosting marketing. Article marketing is by far the most proven and used method and parasite hosting, such as on sites like blogger, squidoo and hub pages is a close runner up in proven effectiveness.
Even though these methods work, your site will get more “link” juice from high page ranking sites that are in the same niche as yours and that also use the appropriate anchor text to point to your site. Other websites will typically only point a link at your site or pages if the content you are offering is useful, unique and solves a problem or educates the web site owner’s readers.
So, now that you know how to begin optimizing your site for the search engines to make it more popular, your next step is to make sure that your web pages have the right “in page” text, such as the title, keyword and description as well as “on page” text like bolded keywords and link anchor text.
After this, you should begin creating links to your pages using article marketing and the other methods discussed in this article.
Finally, try to build relationships with other webmasters to make them aware of your site so they will possibly link to it. You can also begin this process your self by using methods such as blog commenting and forum posting.
Some Ugly Aspects of SEO
Some Ugly Aspects of SEO
1Dependent on search engines
It is true that in any career there are many things that are outside of your control but for SEO this is a rule number one. Search engines frequently change their algorithms and what is worse – these changes are not made public, so even the greatest SEO gurus admit that they make a lot of educated guesses about how things work. It is very discouraging to make everything perfect and then to learn that due to a change in the algorithm, your sites dropped 100 positions down. But the worst part is that you need to communicate this to clients, who are not satisfied with their sinking ratings.
2No fixed rules
Probably this will change over time but for now the rule is that there are no rules – or at least not written ones. You can work very hard, follow everything that looks like a rule and still success is not coming. Currently you can't even rely on bringing a search engine to court because of the damages they have done to your business because search engines are not obliged to rank high sites that have made efforts to get optimized.
3Rapid changes in rankings
But even if you somehow manage to get to the top for a particular keyword, keeping the position requires constant efforts. Well, many other businesses are like that, so this is hardly a reason to complain – except when an angry customer starts shouting at you that this week their ratings are sinking and of course this is all your fault.
4SEO requires Patience
The SEO professional and customers both need to understand that SEO takes constant effort and time. It could take months to move ahead in the ratings, or to build tens of links. Additionally, if you stop optimizing for some time, most likely you will experience a considerable drop in ratings. You need lots of motivation and patience not to give up when things are not going your way.
5Black hat SEO
Black hat SEO is probably one of the biggest concerns for the would–be SEO practitioner. Fraud and unfair competition are present in any industry and those who are good and ethical suffer from this but black hat SEO is still pretty widespread. It is true that search engines penalize black hat practices but still black hat SEO is a major concern for the industry.
So, let's hope that by telling you about the pros and cons of choosing SEO as your career we have helped you make an informed decision about your future.
Some Ugly Aspects of SEO
Some Ugly Aspects of SEO
1Dependent on search engines
It is true that in any career there are many things that are outside of your control but for SEO this is a rule number one. Search engines frequently change their algorithms and what is worse – these changes are not made public, so even the greatest SEO gurus admit that they make a lot of educated guesses about how things work. It is very discouraging to make everything perfect and then to learn that due to a change in the algorithm, your sites dropped 100 positions down. But the worst part is that you need to communicate this to clients, who are not satisfied with their sinking ratings.
2No fixed rules
Probably this will change over time but for now the rule is that there are no rules – or at least not written ones. You can work very hard, follow everything that looks like a rule and still success is not coming. Currently you can't even rely on bringing a search engine to court because of the damages they have done to your business because search engines are not obliged to rank high sites that have made efforts to get optimized.
3Rapid changes in rankings
But even if you somehow manage to get to the top for a particular keyword, keeping the position requires constant efforts. Well, many other businesses are like that, so this is hardly a reason to complain – except when an angry customer starts shouting at you that this week their ratings are sinking and of course this is all your fault.
4SEO requires Patience
The SEO professional and customers both need to understand that SEO takes constant effort and time. It could take months to move ahead in the ratings, or to build tens of links. Additionally, if you stop optimizing for some time, most likely you will experience a considerable drop in ratings. You need lots of motivation and patience not to give up when things are not going your way.
5Black hat SEO
Black hat SEO is probably one of the biggest concerns for the would–be SEO practitioner. Fraud and unfair competition are present in any industry and those who are good and ethical suffer from this but black hat SEO is still pretty widespread. It is true that search engines penalize black hat practices but still black hat SEO is a major concern for the industry.
So, let's hope that by telling you about the pros and cons of choosing SEO as your career we have helped you make an informed decision about your future.
Search Engine Optimizers make Good Money !
SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. Salaries over $80K per annum are not an exception for SEO jobs.
As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don't get depressed if you didn't pass – here is a great checklist that will teach you a lot, even if you are already familiar with SEO.
As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don't get depressed if you didn't pass – here is a great checklist that will teach you a lot, even if you are already familiar with SEO.
Image Search Engine Optimization Tips
Image Search Engine Optimization Tips
Listed below are key steps in optimizing images:
Choose a logical file name that reinforces the keywords. You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator, like for example "brilliant-diamonds.jpg";
Label the file extension. For example, if the image search engine sees a ".jpg" (JPEG) file extension, it’s going to assume that the file is a photo, and if it sees a ".gif" (GIF) file extension, it’s going to assume that it is a graphic;
Make sure that the text nearby the image that is relevant to that image.
Again, do not lose a great opportunity to help your site with your images in search engines. Use these steps to rank better on all the engines and drive more traffic to your site TODAY.
Listed below are key steps in optimizing images:
Choose a logical file name that reinforces the keywords. You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator, like for example "brilliant-diamonds.jpg";
Label the file extension. For example, if the image search engine sees a ".jpg" (JPEG) file extension, it’s going to assume that the file is a photo, and if it sees a ".gif" (GIF) file extension, it’s going to assume that it is a graphic;
Make sure that the text nearby the image that is relevant to that image.
Again, do not lose a great opportunity to help your site with your images in search engines. Use these steps to rank better on all the engines and drive more traffic to your site TODAY.
Search Engine Optimizers make Good Money !
SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. Salaries over $80K per annum are not an exception for SEO jobs.
As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don't get depressed if you didn't pass – here is a great checklist that will teach you a lot, even if you are already familiar with SEO.
As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don't get depressed if you didn't pass – here is a great checklist that will teach you a lot, even if you are already familiar with SEO.
Image Search Engine Optimization Tips
Image Search Engine Optimization Tips
Listed below are key steps in optimizing images:
Choose a logical file name that reinforces the keywords. You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator, like for example "brilliant-diamonds.jpg";
Label the file extension. For example, if the image search engine sees a ".jpg" (JPEG) file extension, it’s going to assume that the file is a photo, and if it sees a ".gif" (GIF) file extension, it’s going to assume that it is a graphic;
Make sure that the text nearby the image that is relevant to that image.
Again, do not lose a great opportunity to help your site with your images in search engines. Use these steps to rank better on all the engines and drive more traffic to your site TODAY.
Listed below are key steps in optimizing images:
Choose a logical file name that reinforces the keywords. You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator, like for example "brilliant-diamonds.jpg";
Label the file extension. For example, if the image search engine sees a ".jpg" (JPEG) file extension, it’s going to assume that the file is a photo, and if it sees a ".gif" (GIF) file extension, it’s going to assume that it is a graphic;
Make sure that the text nearby the image that is relevant to that image.
Again, do not lose a great opportunity to help your site with your images in search engines. Use these steps to rank better on all the engines and drive more traffic to your site TODAY.
Alt Attribute & SEO
Optimizing images is becoming more and more important in SEO (Search Engine Optimization) for websites. The ALT attribute is a critical step that is often overlooked. This can be a lost opportunity for better rankings.
In Google’s webmaster guidelines, they advise the use of alternative text for the images on your web site:
Images:. Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image.
Why would they ask us to do that? The answer is simple, really; search engines have the same problem as blind users. They cannot see the images.
Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which is not as relevant for rankings now as it once was.
On the contrary, high keyword density can, on some search engines, trigger spam filters, which may result in a penalty for your site’s ranking. Even without such a penalty, your site’s rankings will not benefit from this tactic.
This method also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the contents of what is displayed on the screen. In browsing the web, the alt attributes of images are read aloud as well.
Imagine listening to a paragraph of text which is followed by repetitions of many keywords. The page would be far from accessible, and, to put it bluntly, would be found quite annoying.
In Google’s webmaster guidelines, they advise the use of alternative text for the images on your web site:
Images:. Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image.
Why would they ask us to do that? The answer is simple, really; search engines have the same problem as blind users. They cannot see the images.
Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which is not as relevant for rankings now as it once was.
On the contrary, high keyword density can, on some search engines, trigger spam filters, which may result in a penalty for your site’s ranking. Even without such a penalty, your site’s rankings will not benefit from this tactic.
This method also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the contents of what is displayed on the screen. In browsing the web, the alt attributes of images are read aloud as well.
Imagine listening to a paragraph of text which is followed by repetitions of many keywords. The page would be far from accessible, and, to put it bluntly, would be found quite annoying.
Alt Attribute & SEO
Optimizing images is becoming more and more important in SEO (Search Engine Optimization) for websites. The ALT attribute is a critical step that is often overlooked. This can be a lost opportunity for better rankings.
In Google’s webmaster guidelines, they advise the use of alternative text for the images on your web site:
Images:. Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image.
Why would they ask us to do that? The answer is simple, really; search engines have the same problem as blind users. They cannot see the images.
Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which is not as relevant for rankings now as it once was.
On the contrary, high keyword density can, on some search engines, trigger spam filters, which may result in a penalty for your site’s ranking. Even without such a penalty, your site’s rankings will not benefit from this tactic.
This method also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the contents of what is displayed on the screen. In browsing the web, the alt attributes of images are read aloud as well.
Imagine listening to a paragraph of text which is followed by repetitions of many keywords. The page would be far from accessible, and, to put it bluntly, would be found quite annoying.
In Google’s webmaster guidelines, they advise the use of alternative text for the images on your web site:
Images:. Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image.
Why would they ask us to do that? The answer is simple, really; search engines have the same problem as blind users. They cannot see the images.
Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which is not as relevant for rankings now as it once was.
On the contrary, high keyword density can, on some search engines, trigger spam filters, which may result in a penalty for your site’s ranking. Even without such a penalty, your site’s rankings will not benefit from this tactic.
This method also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the contents of what is displayed on the screen. In browsing the web, the alt attributes of images are read aloud as well.
Imagine listening to a paragraph of text which is followed by repetitions of many keywords. The page would be far from accessible, and, to put it bluntly, would be found quite annoying.
SEO Explained
Exploring SEO, or search engine optimization is something that every business owner needs to do if he or she wishes to create a website that is highly effective for their particular needs. SEO is the method of optimizing a website so that it responds better to the search engines. You will make both internal and external changes to the website, or implement these methods from the start, that will increase the amount of traffic that flows to the website from search engines.
There are many aspects of SEO that should be implemented and there are many schools of thought in terms of what the right way to optimize a website should be. Some experts believe a very narrow approach should be taken while others believe that a more general approach is the better route to go.
SEO is the process of installing systems within your website that will show the search engines that the website is valuable to the person who is typing in the search. The search engines rate websites by how effective the website is at providing quality information. Without the use of these methods, websites with very little real information could be viewed by the searcher, reducing his or her chances of finding the information the searcher needs to make the decision he or she needs. In other words, by using search engine optimization, you develop a website that is effective at meeting the searcher’s needs which makes the search engines direct more traffic to your website.
Most of the traffic, or visitors, to a website will come from the search engines Google, Yahoo!, MSN and AskJeeves, though there are many others. Each of these search engines has specific features it looks for in websites to determine how valuable they are to the person searching for content, information or resources. Your job, as the website owner or developer, is to design a website that proves to these search engines that the site is valuable. By doing this, you increase the number of people coming to the site and increase your business’s success online.
Keep in mind that SEO practices are not abusive of search engine guidelines but they are tailored to help encourage a balance of quality content with effective keywords and design. By learning SEO, you allow your website the ability to excel on the web. Without it, you may have a hard time getting the visitors you want to the site.
There are many aspects of SEO that should be implemented and there are many schools of thought in terms of what the right way to optimize a website should be. Some experts believe a very narrow approach should be taken while others believe that a more general approach is the better route to go.
Most of the traffic, or visitors, to a website will come from the search engines Google, Yahoo!, MSN and AskJeeves, though there are many others. Each of these search engines has specific features it looks for in websites to determine how valuable they are to the person searching for content, information or resources. Your job, as the website owner or developer, is to design a website that proves to these search engines that the site is valuable. By doing this, you increase the number of people coming to the site and increase your business’s success online.
Keep in mind that SEO practices are not abusive of search engine guidelines but they are tailored to help encourage a balance of quality content with effective keywords and design. By learning SEO, you allow your website the ability to excel on the web. Without it, you may have a hard time getting the visitors you want to the site.
SEO Explained
Exploring SEO, or search engine optimization is something that every business owner needs to do if he or she wishes to create a website that is highly effective for their particular needs. SEO is the method of optimizing a website so that it responds better to the search engines. You will make both internal and external changes to the website, or implement these methods from the start, that will increase the amount of traffic that flows to the website from search engines.
There are many aspects of SEO that should be implemented and there are many schools of thought in terms of what the right way to optimize a website should be. Some experts believe a very narrow approach should be taken while others believe that a more general approach is the better route to go.
SEO is the process of installing systems within your website that will show the search engines that the website is valuable to the person who is typing in the search. The search engines rate websites by how effective the website is at providing quality information. Without the use of these methods, websites with very little real information could be viewed by the searcher, reducing his or her chances of finding the information the searcher needs to make the decision he or she needs. In other words, by using search engine optimization, you develop a website that is effective at meeting the searcher’s needs which makes the search engines direct more traffic to your website.
Most of the traffic, or visitors, to a website will come from the search engines Google, Yahoo!, MSN and AskJeeves, though there are many others. Each of these search engines has specific features it looks for in websites to determine how valuable they are to the person searching for content, information or resources. Your job, as the website owner or developer, is to design a website that proves to these search engines that the site is valuable. By doing this, you increase the number of people coming to the site and increase your business’s success online.
Keep in mind that SEO practices are not abusive of search engine guidelines but they are tailored to help encourage a balance of quality content with effective keywords and design. By learning SEO, you allow your website the ability to excel on the web. Without it, you may have a hard time getting the visitors you want to the site.
There are many aspects of SEO that should be implemented and there are many schools of thought in terms of what the right way to optimize a website should be. Some experts believe a very narrow approach should be taken while others believe that a more general approach is the better route to go.
Most of the traffic, or visitors, to a website will come from the search engines Google, Yahoo!, MSN and AskJeeves, though there are many others. Each of these search engines has specific features it looks for in websites to determine how valuable they are to the person searching for content, information or resources. Your job, as the website owner or developer, is to design a website that proves to these search engines that the site is valuable. By doing this, you increase the number of people coming to the site and increase your business’s success online.
Keep in mind that SEO practices are not abusive of search engine guidelines but they are tailored to help encourage a balance of quality content with effective keywords and design. By learning SEO, you allow your website the ability to excel on the web. Without it, you may have a hard time getting the visitors you want to the site.
Advance 7 Tricks For SEO
Trick #1: Find Out What Page You Should Optimize
Are you wondering what’s the most relevant page on your site for your keyword according to Google? Use this query: [keyword] site:yoursite.com.
And Google will give you the answer:
Once you know what page is the most relevant to a specific keyword, you can decide whether you want to optimize that page or create a new one.
Trick #2: Find Out How Much Content You Have for a Specific Keyword
Let’s say you and I are trying to rank for the keyword “dog training.” I only have one page of content and you have 2,000. Who do you think is going to rank better? You, of course. By doing the same search I showed you above you can see who has more content around a given keyword.
Trick #3: Recover the Link Juice from 404 Error Pages
Trick #4: Include Images and Videos in Your XML Sitemap File
We all know how important XML sitemaps are to help Google find all the content on our sites. But what a lot of people tend to miss is including images and videos in their XML sitemaps, which is an incredible opportunity to get your multimedia content indexed by Google. This website explains how to create video and image sitemaps.
Trick #5: Fix Keyword-Landing Page Congruency Issues
This is a HUGE problem that most websites have. People find them on Google, visit their websites, check them out and leave them within three seconds. The verdict: they didn’t find what they were looking for. This is how you fix this issue and keep people on your site:
Trick #6: Choose Your Names Carefully
I’m guilty of not spending enough time thinking about the names for my e-books, tools and blog posts. There are two reasons why names are so important:
Trick #7: Find Out What Keywords Your Competitors Are Using for Their SEO Campaigns
I’m shocked at how very few people check their competitors keywords when they do keyword research. These are my favorite ways to spy on my competitors’ keywords:
Are you wondering what’s the most relevant page on your site for your keyword according to Google? Use this query: [keyword] site:yoursite.com.
And Google will give you the answer:
Once you know what page is the most relevant to a specific keyword, you can decide whether you want to optimize that page or create a new one.
Trick #2: Find Out How Much Content You Have for a Specific Keyword
Let’s say you and I are trying to rank for the keyword “dog training.” I only have one page of content and you have 2,000. Who do you think is going to rank better? You, of course. By doing the same search I showed you above you can see who has more content around a given keyword.
Trick #3: Recover the Link Juice from 404 Error Pages
- Check out your Google Webmaster Tools logs and find 404 error pages. These are pages that other websites (or your own website) are linking to but don’t exist on your server.
- Do the same analysis using Xenu Link Sleuth.
- Use OpenSiteExplorer to get a list of all the links pointing to your site. Click on the “Top Pages” tab to get a list of all the pages on your site that get links from external websites. Export that list of pages and use Xenu to check for 404 errors.
- Once you’ve found all the pages that no longer exist, use 301 redirects to send the traffic (and links) from those pages to new pages. For example, let’s say people are linking to you-are-awesme.html (notice that “awesome” is misspelled), but your actual page is you-are-awesome.html. Then what you need to do is redirect traffic from the wrong URL to the right one. Misspellings are not the only cause for getting links to nonexistent pages. Sometimes a page is taken down, sometimes URLs change and sometimes servers don’t work the way they’re supposed to. By using redirects you keep the link juice and your visitors don’t get lost on your site.
Trick #4: Include Images and Videos in Your XML Sitemap File
We all know how important XML sitemaps are to help Google find all the content on our sites. But what a lot of people tend to miss is including images and videos in their XML sitemaps, which is an incredible opportunity to get your multimedia content indexed by Google. This website explains how to create video and image sitemaps.
Trick #5: Fix Keyword-Landing Page Congruency Issues
This is a HUGE problem that most websites have. People find them on Google, visit their websites, check them out and leave them within three seconds. The verdict: they didn’t find what they were looking for. This is how you fix this issue and keep people on your site:
- On Google Analytics, pull a report of all the keywords with more than 5 searches in the last 12 months.
- Sort them by bounce rate. The goal is to find keywords that bring you a lot of traffic but have a really high bounce rate.
- The next step is to figure out what page of your site they found when they searched for each keyword. There are two ways to find out: the quickest but less accurate way is the Google query I mentioned at the beginning of this post: [keyword] site:yoursite.com. The other way is to create an advanced segment using Google Analytics. You’ll create a segment for every keyword, such as “people who found me searching for “black pool tables.” Once that advanced segment is selected, on Google Analytics go to Content > Top Landing Pages.
- Ask yourself this question: “why someone searching for “black pool tables” would leave right after finding this page?” Find ways to make that page more appealing to that audience. Most of the time the answer is obvious, but if it isn’t, use a tool like KissInsights on that page to ask your visitors what they were expecting and they didn’t get.
Trick #6: Choose Your Names Carefully
I’m guilty of not spending enough time thinking about the names for my e-books, tools and blog posts. There are two reasons why names are so important:
- Great names attract more attention, which result in more traffic, links and better organic rankings.
- When you choose a keyword-rich name, people will use it to link to you. And, as you know, when your keywords are in the anchor text of the links pointing to you, it helps you rank better for that keyword. Let me give you an example. Let’s say I create a tool to check your organic rankings. I could call it “Zeke’s Ranking Tool,” but nobody is searching for that. Instead, I should call it “SEO Ranking Tool.” That way, when people link to it they’ll use “SEO Ranking Tool” in the link text, which will help me rank better for that keyword.
Trick #7: Find Out What Keywords Your Competitors Are Using for Their SEO Campaigns
I’m shocked at how very few people check their competitors keywords when they do keyword research. These are my favorite ways to spy on my competitors’ keywords:
- Run SEMRush on their sites.
- Check their page titles and meta descriptions (site:yourcompetitor.com)
- Check their meta keywords for their top 20 pages on Google.
- Use OpenSiteExplorer to check their anchor text distribution. If they’re actively doing SEO, looking at the link text for their inbound links is the best way to see what keywords they’re focusing on.
Advance 7 Tricks For SEO
Trick #1: Find Out What Page You Should Optimize
Are you wondering what’s the most relevant page on your site for your keyword according to Google? Use this query: [keyword] site:yoursite.com.
And Google will give you the answer:
Once you know what page is the most relevant to a specific keyword, you can decide whether you want to optimize that page or create a new one.
Trick #2: Find Out How Much Content You Have for a Specific Keyword
Let’s say you and I are trying to rank for the keyword “dog training.” I only have one page of content and you have 2,000. Who do you think is going to rank better? You, of course. By doing the same search I showed you above you can see who has more content around a given keyword.
Trick #3: Recover the Link Juice from 404 Error Pages
Trick #4: Include Images and Videos in Your XML Sitemap File
We all know how important XML sitemaps are to help Google find all the content on our sites. But what a lot of people tend to miss is including images and videos in their XML sitemaps, which is an incredible opportunity to get your multimedia content indexed by Google. This website explains how to create video and image sitemaps.
Trick #5: Fix Keyword-Landing Page Congruency Issues
This is a HUGE problem that most websites have. People find them on Google, visit their websites, check them out and leave them within three seconds. The verdict: they didn’t find what they were looking for. This is how you fix this issue and keep people on your site:
Trick #6: Choose Your Names Carefully
I’m guilty of not spending enough time thinking about the names for my e-books, tools and blog posts. There are two reasons why names are so important:
Trick #7: Find Out What Keywords Your Competitors Are Using for Their SEO Campaigns
I’m shocked at how very few people check their competitors keywords when they do keyword research. These are my favorite ways to spy on my competitors’ keywords:
Are you wondering what’s the most relevant page on your site for your keyword according to Google? Use this query: [keyword] site:yoursite.com.
And Google will give you the answer:
Once you know what page is the most relevant to a specific keyword, you can decide whether you want to optimize that page or create a new one.
Trick #2: Find Out How Much Content You Have for a Specific Keyword
Let’s say you and I are trying to rank for the keyword “dog training.” I only have one page of content and you have 2,000. Who do you think is going to rank better? You, of course. By doing the same search I showed you above you can see who has more content around a given keyword.
Trick #3: Recover the Link Juice from 404 Error Pages
- Check out your Google Webmaster Tools logs and find 404 error pages. These are pages that other websites (or your own website) are linking to but don’t exist on your server.
- Do the same analysis using Xenu Link Sleuth.
- Use OpenSiteExplorer to get a list of all the links pointing to your site. Click on the “Top Pages” tab to get a list of all the pages on your site that get links from external websites. Export that list of pages and use Xenu to check for 404 errors.
- Once you’ve found all the pages that no longer exist, use 301 redirects to send the traffic (and links) from those pages to new pages. For example, let’s say people are linking to you-are-awesme.html (notice that “awesome” is misspelled), but your actual page is you-are-awesome.html. Then what you need to do is redirect traffic from the wrong URL to the right one. Misspellings are not the only cause for getting links to nonexistent pages. Sometimes a page is taken down, sometimes URLs change and sometimes servers don’t work the way they’re supposed to. By using redirects you keep the link juice and your visitors don’t get lost on your site.
Trick #4: Include Images and Videos in Your XML Sitemap File
We all know how important XML sitemaps are to help Google find all the content on our sites. But what a lot of people tend to miss is including images and videos in their XML sitemaps, which is an incredible opportunity to get your multimedia content indexed by Google. This website explains how to create video and image sitemaps.
Trick #5: Fix Keyword-Landing Page Congruency Issues
This is a HUGE problem that most websites have. People find them on Google, visit their websites, check them out and leave them within three seconds. The verdict: they didn’t find what they were looking for. This is how you fix this issue and keep people on your site:
- On Google Analytics, pull a report of all the keywords with more than 5 searches in the last 12 months.
- Sort them by bounce rate. The goal is to find keywords that bring you a lot of traffic but have a really high bounce rate.
- The next step is to figure out what page of your site they found when they searched for each keyword. There are two ways to find out: the quickest but less accurate way is the Google query I mentioned at the beginning of this post: [keyword] site:yoursite.com. The other way is to create an advanced segment using Google Analytics. You’ll create a segment for every keyword, such as “people who found me searching for “black pool tables.” Once that advanced segment is selected, on Google Analytics go to Content > Top Landing Pages.
- Ask yourself this question: “why someone searching for “black pool tables” would leave right after finding this page?” Find ways to make that page more appealing to that audience. Most of the time the answer is obvious, but if it isn’t, use a tool like KissInsights on that page to ask your visitors what they were expecting and they didn’t get.
Trick #6: Choose Your Names Carefully
I’m guilty of not spending enough time thinking about the names for my e-books, tools and blog posts. There are two reasons why names are so important:
- Great names attract more attention, which result in more traffic, links and better organic rankings.
- When you choose a keyword-rich name, people will use it to link to you. And, as you know, when your keywords are in the anchor text of the links pointing to you, it helps you rank better for that keyword. Let me give you an example. Let’s say I create a tool to check your organic rankings. I could call it “Zeke’s Ranking Tool,” but nobody is searching for that. Instead, I should call it “SEO Ranking Tool.” That way, when people link to it they’ll use “SEO Ranking Tool” in the link text, which will help me rank better for that keyword.
Trick #7: Find Out What Keywords Your Competitors Are Using for Their SEO Campaigns
I’m shocked at how very few people check their competitors keywords when they do keyword research. These are my favorite ways to spy on my competitors’ keywords:
- Run SEMRush on their sites.
- Check their page titles and meta descriptions (site:yourcompetitor.com)
- Check their meta keywords for their top 20 pages on Google.
- Use OpenSiteExplorer to check their anchor text distribution. If they’re actively doing SEO, looking at the link text for their inbound links is the best way to see what keywords they’re focusing on.
Article Directory Submissions, do they work?
So, you’ve heard about em, wondered, tried them not sure. Article Directory Submissions. So what is it and how does it work and does it work
1) What is it
Its the process of writing useful content and submitting that content to other websites called article directories. These websites have content or ‘articles’ from many many other submitters. Some are crappy and let just about anything go and others are human edited. Some allow links, others do not. Some get indexed some do not.
2) So, how does it work. #1 See if the site has PR. Is it indexed? Do they allow any links to your site? Are they nofollowed?
3) Lets say you have good answers to these. So you write an article and post it to it. If its a good site it will get indexed quickly and you’ll get a link vote. How much value depends on the integrity of the article site.
Should you use them? Yes and No
Yes if its a fairly new site or a weak backlink strucutre. They are links and every link counts from good sites. How much it counts depends on the competitive nature of your industry.
1) What is it
Its the process of writing useful content and submitting that content to other websites called article directories. These websites have content or ‘articles’ from many many other submitters. Some are crappy and let just about anything go and others are human edited. Some allow links, others do not. Some get indexed some do not.
2) So, how does it work. #1 See if the site has PR. Is it indexed? Do they allow any links to your site? Are they nofollowed?
3) Lets say you have good answers to these. So you write an article and post it to it. If its a good site it will get indexed quickly and you’ll get a link vote. How much value depends on the integrity of the article site.
Should you use them? Yes and No
Yes if its a fairly new site or a weak backlink strucutre. They are links and every link counts from good sites. How much it counts depends on the competitive nature of your industry.
Article Directory Submissions, do they work?
So, you’ve heard about em, wondered, tried them not sure. Article Directory Submissions. So what is it and how does it work and does it work
1) What is it
Its the process of writing useful content and submitting that content to other websites called article directories. These websites have content or ‘articles’ from many many other submitters. Some are crappy and let just about anything go and others are human edited. Some allow links, others do not. Some get indexed some do not.
2) So, how does it work. #1 See if the site has PR. Is it indexed? Do they allow any links to your site? Are they nofollowed?
3) Lets say you have good answers to these. So you write an article and post it to it. If its a good site it will get indexed quickly and you’ll get a link vote. How much value depends on the integrity of the article site.
Should you use them? Yes and No
Yes if its a fairly new site or a weak backlink strucutre. They are links and every link counts from good sites. How much it counts depends on the competitive nature of your industry.
1) What is it
Its the process of writing useful content and submitting that content to other websites called article directories. These websites have content or ‘articles’ from many many other submitters. Some are crappy and let just about anything go and others are human edited. Some allow links, others do not. Some get indexed some do not.
2) So, how does it work. #1 See if the site has PR. Is it indexed? Do they allow any links to your site? Are they nofollowed?
3) Lets say you have good answers to these. So you write an article and post it to it. If its a good site it will get indexed quickly and you’ll get a link vote. How much value depends on the integrity of the article site.
Should you use them? Yes and No
Yes if its a fairly new site or a weak backlink strucutre. They are links and every link counts from good sites. How much it counts depends on the competitive nature of your industry.
Google AdSense isn’t allowed to advertise on Facebook
Monday, August 22, 2011
Google AdSense isn’t allowed to advertise on Facebook
There are so many companies that are advertising on internet and earning a huge amount of capital. These companies are also offering different opportunities to developer and internet users to generate a huge amount of income from ads on their sites and services. By far and away the largest and most well-known is Google AdSense, which Google counts as its biggest revenue stream.
Until recently AdSense was allowed on Facebook, meaning any developer wanting to support a Facebook app with adverts could use Google. However, that is no longer the case, and AdSense has been effectively banned from the social network.
In order to be listed as advertising provider on Facebook, companies has to sign up for the Facebook Platform Terms of Advertising Providers and agree to Facebook’s policies. The deadline for getting on to that list was February 28, and as of today AdSense is not on the list.
The reason AdSense doesn’t feature on facebook app is not known, but it is most likely down to Google not agreeing to some of those platform terms. The result being it has just lost access to the largest social network on the web and more than 500 million users who visit the site regularly.
While Facebook-related revenue may only be a small portion of Google’s advertising revenue, the biggest losers in this seem to be Facebook developers. According to the forums, those advertisers now listed offer much lower returns on nowhere near enough content to fill the hole left by AdSense’s possibly forced departure.
A post from Facebook developer forum administrator Nick Gianos suggests that the reason a company isn’t allowed to advertise on Facebook is purely down to them not signing the agreement. In which case this is definitely a case of Google not agreeing with some terms. I doubt Google would forget about a deadline which cut off its entire ad revenue from Facebook.
Google AdSense isn’t allowed to advertise on Facebook
Google AdSense isn’t allowed to advertise on Facebook
There are so many companies that are advertising on internet and earning a huge amount of capital. These companies are also offering different opportunities to developer and internet users to generate a huge amount of income from ads on their sites and services. By far and away the largest and most well-known is Google AdSense, which Google counts as its biggest revenue stream.
Until recently AdSense was allowed on Facebook, meaning any developer wanting to support a Facebook app with adverts could use Google. However, that is no longer the case, and AdSense has been effectively banned from the social network.
In order to be listed as advertising provider on Facebook, companies has to sign up for the Facebook Platform Terms of Advertising Providers and agree to Facebook’s policies. The deadline for getting on to that list was February 28, and as of today AdSense is not on the list.
The reason AdSense doesn’t feature on facebook app is not known, but it is most likely down to Google not agreeing to some of those platform terms. The result being it has just lost access to the largest social network on the web and more than 500 million users who visit the site regularly.
While Facebook-related revenue may only be a small portion of Google’s advertising revenue, the biggest losers in this seem to be Facebook developers. According to the forums, those advertisers now listed offer much lower returns on nowhere near enough content to fill the hole left by AdSense’s possibly forced departure.
A post from Facebook developer forum administrator Nick Gianos suggests that the reason a company isn’t allowed to advertise on Facebook is purely down to them not signing the agreement. In which case this is definitely a case of Google not agreeing with some terms. I doubt Google would forget about a deadline which cut off its entire ad revenue from Facebook.
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