Situation
National University’s website contained more than 10,000 pages with 100 degrees and certificates. The site was
National University’s website contained more than 10,000 pages with 100 degrees and certificates. The site was
divided into eight schools, each requiring separate management approval and keyword strategy for each.
No tracking system was in place. In short, it was uncoordinated and ineffective.
Strategy
Streamline and track content, as well as develop an overall strategy at the brand level.
Streamline and track content, as well as develop an overall strategy at the brand level.
Solutions
e-storm held a Training Seminar for Interactive Marketing, Technical, and PR Teams to educate them on the space
e-storm held a Training Seminar for Interactive Marketing, Technical, and PR Teams to educate them on the space
and how to create a cohesive plan for NU. We also devised and presented a Keyword Strategy Guide for optimizing
content. Furthermore, we implemented Google Analytics and consulted on SEO for the web content, copy,
URL structure, and more. And finally, we performed a social media optimization, giving the school a unified
presence online.
Results
The University’s Top 1 rankings shot up more than 678% and the Top 10 rankings swelled more than 359%.
The University’s Top 1 rankings shot up more than 678% and the Top 10 rankings swelled more than 359%.
Moreover, their Top 20 rankings rose over 288% and their Top 40 rankings went up more than 222%. NU also saw
a significant 50% traffic increase from organic search in just 3 months, and a 70% traffic increase from “degree”
-related search terms in 5 months.
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