Social media

HootSuite adds social analytics & custom reports
Producer: John Haydon
March 2011

Tutorial: HootSuite, a tool that allows you to manage multiple social media accounts on Twitter, Facebook and LinkedIn, has recently beefed up its reporting module. Its enhancements help you track mentions on Twitter, measure Twitter follower growth, analyze Facebook “likes” and demographics, overlay social media stats and website visits from Google, and more.

How to connect online advocacy with fundraising
Producer: John Haydon
March 2011

Tutorial: If your nonprofit conducts advocacy campaigns, maybe you’ve had a difficult time understanding how those efforts might align with your fundraising efforts. It might be even more difficult if these two efforts are located in different branches of your organizational tree.

A new report, Connecting Online Advocacy and Fundraising by Mark Davis of Blackbaud (with help from M+R Strategic Services and Amnesty International USA) outlines how advocacy and fundraising work together.

How to improve your nonprofit’s ranking on Google
Guest post by Matt Metten
March 2011

Tutorial: The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo! or Bing. This becomes more problematic when your organization’s site has been online for a while and is still not being found. You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it! What do you do?

How to build & manage a monitoring dashboard
Producer: JD Lasica
January 2011

Tutorial: Here’s our step-by-step instructional on how to set up a free monitoring dashboard, including five steps to success in managing your monitoring dashboard.

Guide to monitoring social media conversations
Producer: JD Lasica
January 2011

Tutorial: To succeed in today’s interconnected world, you need to listen to what your supporters and customers are saying about you. It’s time to put into place a listening program to tap into the conversations taking place on the social Web about your organization or sector.

5 ways to use social media to build a crowd for your event
Guest post by Tamara Mendelsohn
January 2011

Tutorial: How can your organization leverage social media to promote your event? Eventbrite put togeether this collection of best practices from event organizers.

14 free tools to measure your social influence
Producer: JD Lasica
December 2010

Resource: Here are 14 free tools to measure your organization’s impact in social media and on the Web. Check our roundup and see which tools are best suited to your organization’s needs.

How to measure your nonprofit’s social media success
Producer: JD Lasica
December 2010

Tutorial: Your organization knows that it’s important to measure the progress you’re making with your social media program or campaign. But what do you measure, why and how? Here’s a framework to guide you through the thicket of differing approaches you should consider before implementing a metrics program.

Social media ROI: The metrics and strategies
Guest post by Ryann Miller
frogloop
September 2010

Tutorial: At the Women Who Tech TeleSummit, the focus was around the return on investment: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. Here is a recap of the topics discussed during the session.

How to get a Wikipedia page for your nonprofit
Guest post by Manny Hernandez
Diabetes Hands Foundation
September 2010

Tutorial: After more than three years, the Diabetes Hands Foundation finally has a Wikipedia page. In this tutorial Manny Hernandez shares the lessons they learned so that you can begin on the right track to get your organization listed.

How to create a Google Group discussion list
Producer: Guest post by Tim Davies
August 2010

Tutorial: Here is a One Page Guide to E-mail Lists with Google Groups, a tool for running your own e-mail discussion lists where members of the list can send a message to a one e-mail address and all the members of the list will receive it.

10 steps for planning a successful webinar
Producer: Guest post by Kami Griffiths and Chris Peters
August 2010

Tutorial: Online seminars, or webinars, are a dynamic, engaging way to convey information to a geographically dispersed audience on a budget. Nonprofits use webinars for a variety of purposes, including software training, sharing information about a new product or service, or promoting a program. Here is an outline of some of the major steps you can take to plan quality, affordable webinars at your nonprofit.

Why your nonprofit should check out Google Buzz
Producer: John Haydon
February 2010

Tutorial: Here are several reasons why Google Buzz is different from Facebook and Twitter — and why your nonprofit may find value in creating a Buzz account.

An easy way to organize applications online 
Producer: JD Lasica
February 2010

Tutorial: A new app that simplifies the process of reviewing and ranking applications in a secure, cloud-based collaboration space that brings together all parties and provides deep reporting features.

8 tips for effective online networking
Producer: Beth Kanter
February 2010

Tutorial: As more organizations jump on the social networking bandwagon, people are seeking ways to make the time spent on these tools as efficient and fruitful as possible. Here are suggestions for effectively managing your profiles and contacts on social networking sites and getting the most out of social tools.

10 tactics to be more efficient with social media
Producer: John Haydon
January 2010

Tutorial: Ten tactics to be more efficient with social media, from task chunking and smart email to feed purges.

How to grow your blog with social media for social good 
Producer: John Haydon
January 2010

Tutorial: Within your blog strategy, make a list of non-profits that you really care about. You can either reach out to them or hop onto existing social good campaigns like TweetsGiving and Blog Action Day.

How to bridge professional and social networks with social media 
Producer: Guest post by Chris Garrett
January 2010

Tutorial: Social media is not just a more efficient way of networking, and it is not just a way to avoid some of the less appealing parts of networking that you experience in the face to face world. It can in fact allow you to reach people who would be normally way out of reach

How to make social media ‘wheelchair accessible’
Producer: John Haydon
January 2010

Tutorial: A few simple solutions can tear down the barriers of accessibility, enabling these previously silenced voices to be heard and to fully participate online and in social media.

5 lessons from a crowdsourced birthday party
Producer: Amy Sample Ward
January 2010

Tutorial: 5 Lessons on how one can harness the power of the crowd for a quick & easy campaign. Here are reflections about how crowdsourcing techniques are used for a very fast-moving campaign and lessons learned that may apply to work.

Tips on fundraising with social media
Producer: Amy Sample Ward
January 2010

Tutorial: A look at the difference between organization-driven and individual-driven fundraising and how your organization can leverage the power of the crowd.

How Google’s real-time search impacts your nonprofit
Producer: John Haydon
December 2009

Tutorial: The new live search means when you now search Google, you’ll see scrolling updates from blogs, Twitter and FriendFeed published just seconds before. See our screencast for an explanation of how this impacts your nonprofit.

 

LinkedIn

Highlights of LinkedIn’s new program for nonprofits
Producer: Debra Askanase
July 2011

Tutorial: LinkedIn Nonprofit Solutions offers a mix of free resources and paid packages. We run down the highlights here.

Nonprofit strategies for getting more out of LinkedIn
Producer: Debra Askanase
July 2011

Tutorial: With more than 100 million users, 44 million of them in the United States, LinkedIn is a social network you can’t afford to ignore. Socialbrite partner Debra Askanase offers tips about using LinkedIn effectively.

Using Twitter & LinkedIn to promote your event
Guest post by Tamara Mendelsohn
Director of Marketing, Eventbrite
February 2011

Tutorial: In Part 1 we covered five guiding principles on promoting events, from choosing the proper platform and defining success metrics to inviting friends and stakeholders. Here are five more tips that will make your event a success.

8 simple ways to optimize your LinkedIn profile
Producer: John Haydon
January 2010

Tutorial: Tips on using LinkedIn to promote your blog, from titles to Google rank to tweeting your LinkedIn status.

How to use LinkedIn to promote your blog
Guest post by Lewis Howes
January 2010

Tutorial: LinkedIn is one of the most powerful ways to drive traffic to your blog. Here are several strategies for making the most of LinkedIn.

Google Plus

9 steps to getting started with Google Plus
Producer: John Haydon
September 2011

Tutorial: Google’s new social networking platform, Google Plus, is still going strong since it was released at the end of June. Farra Trompeter at Big Duck created an awesome Slideshare presentation that outlined the steps to get your nonprofit started with Google Plus. Here are nine ways to start off with Google Plus.

How to get started with Google Plus and Circles
Producer: John Haydon
July 2011

Tutorial: Google Plus is the new social platform from Google. This video covers the basics of using Circles, Sparks, Google Profile and sharing updates with friends.