The Complete Guide to creating and Ebay Niche Store

Sunday, February 26, 2012


This resource is a complete guide to show you how to create an Ebay niche store. There are thousands of profitable niches available on Ebay, probably tens of thousands. Anything that has a good number of people searching for it in search engines like Google is a potentially good niche.

This resource is a complete guide to show you how to create an Ebay niche store. There are thousands of profitable niches available on Ebay, probably tens of thousands. Anything that has a good number of people searching for it in search engines like Google is a potentially good niche. As a beginner who is looking to make money from Ebay niche stores you should probably be looking to make 10+ good niche sites rather than 1 amazing one to start off with. There is only so much you can do with a site like this before you are over capitalising and wasting your efforts. It’s fairly easy to make a site that makes $1 – $10 a day… and much harder to make sites that make more than $20 a day. However, if you have 10 sites that all make $1 to $10 a day then you are on the right track.

Sign Up for a Ebay Partner Network account (EPN)

To make money from an Ebay Niche Store you will need to register for an affiliate account with the Ebay Partner Network. It’s straight forward. Just fill out the form, and once approved you will be allowed to log into their site to get your code and affiliate banners for your websites.

Select an Ebay Niche

The best way to select a niche is to search through Ebay’s Listings.

What are we looking for is a niche that has:
A good amount of listings – Not too brood (1000′s of items), not too obscure, there always needs to be at the very least 10 or more listings, otherwise your not going to have much of a store.
You make money based on commission, so higher priced items will make you more money. There is also good money to be made by signing up new buyers, who didn’t have Ebay accounts. So you could argue having cheap items listed will increase the likelihood of getting more sales, and increase the chances of more signup’s. But you would be hoping for a lot more sales. Either way, we are going to need lots of small sales or a few big sales.
It’s not entirely essential but it surely helps if you are interested in the niche and have a bit of knowledge about it. What items are always going to be in demand?
We want to get our traffic from search engines. So we don’t want to select a niche that will be too hard to rank for in Google.

The niche I am going to select for this example is Wolverine comics. Wolverine is an Xmen character, and there is a separate line of comics about him. There are some nice expensive collectable’s + some normal and cheap priced items for sale on Ebay.

Further Research – Keywords and Competition

Once you think you have a good niche, some further research is needed. We need to find some keywords to target. For this we will use Google’s free Adwords Keyword Tool. Search for the name of your selected niche i.e “Wolverine Comics”. Find out how many searches are made each month for your keyword term and terms that relate to it. We need to build up a list of words to target.

Here are some related terms from the Adwords keyword tool.
wolverine comics
wolverine comic
wolverine marvel comic
wolverine comic book
wolverine comic books
x men wolverine comic
wolverine comic pictures
marvel wolverine
wolverine punisher
wolverine vol 1
wolverine cover
wolverine covers

As we hope to bring in traffic from Google we need to see what we will be up against. Search Google for your main terms…I would search for the top 5 from my list above. A search for “wolverine comics” in Google brings up a PR5 Wikipedia page in the first spot and a Pr4 Marvel page. Both of these will require a lot of effort to knock off. Below that is fairly easy pickings. High PR sites that have lots of links are hard to knock off, so keep an eye out for terms that have a lot of competition and stay away from them.

My main concerns with this particular niche is that 1) The first 2 spots in Google will be fairly hard to knock off. 2) Wolverine Comics don’t always sell for lots. So we might not make that much commission on each sale. If this was a perfect Ebay Niche I would have started a site for it already, and I wouldn’t be using it in this article. It is good to illustrate my example though.

Set up your platform

Hosting: If you don’t have hosting I use Dreamhost. For $9.95 – $10.95 US a month, you can host an unlimited amount of domains. You get what equates to an unlimited amount of system resources, storage and bandwidth. And one of the best parts is that they have one click installs, so you can install WordPress (The content management system we will use) easily and without any advanced knowledge.

Domain: You will need to buy a domain for your new site. A domain is the web address your site will have. i.e. example.com or example.net. You can buy new domains for $9.95 a year. You can use Dreamhost for this also.

Setting up WordPress: I prefer to use WordPress for all my sites as it is both user friendly, and has any amazing amount of free templates and plug-ins. So you can make professional looking sites without spending a dime and with very little technical knowledge.

You need to install WordPress onto your domain. If you are using Dreamhost, just log into your control panel, select Goodies and one click installs. You then need to select “install new website software – Advanced mode”. You need to use advanced mode even if you are a newbie.

Select WordPress, select the domain you wish to install to, (must be hosted with Dreamhost). Make a new database, give it a meaningful descriptive name you will remember with no spaces and all in lower case.

Select “create your hostname”. name it something like msql.yourdomain.com.

Create a new user and password. Use something with at least 6 letters for both. Then select “install it for me now”.

That’s it. Your new WordPress site will be installed for you in about 10 minutes.

The next step is to visit your site. It will ask you to name your site (Name the site your main keyword term – this is important), and it will generate an admin password for you. It will send your admin password to an email address you supply. Copy the password and log into your new WordPress site.

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