How to search keywords Using Web Directories

Another great way to find keywords for your business is to use web directories. Yahoo is one of the biggest web directories on the entire internet, so it is a good place to start, to poke around and get some ideas. They used to have their categories right here at the top of the home page, and they do not have anymore because they have moved more to just having a search field and a search base like Google, but down on the left hand side is where you can get to some of their directory stuff, and you drill your way down, so if you come over here and find something that’s related to your business, as least as close as possible, you want to start there.

So for example, we can start in shopping and then you will find most things product based, and then you can shop by category, so we if had something to do, let is  say in the gourmet foods market, and along the principle of piggybacking, letting other people do the work for us, and just not trying to reinvent the wheel, obviously Google spent thousands and thousands of hours and a lot of money to hire people to build a directory for the web, and so part of building the directory for the web is coming up with all these relevant categories, that categories all different types of information for different things, and so you come in here, if we were doing gourmet foods, and we saw all kinds of things on the web with some gourmet food store, here are a bunch of main category names.

It may even contain things that we don not even sell, but we can get some good keywords, and do some backdoor type things with those keywords, so as you can see, this is where you can get some good data, and of course if you drill into any one of these, you can typically just poke around and see other names, like the names of different coffee names or tea names in this example, different types of herbs, different product names. Here is a model name for some tea maker, so you can just get all kinds of ideas that your normal keyword research won’t even come up with. So using a web directory is very powerful to be able to come up with core concepts.

It’s also a great way to find that level above you like we talked about, or parallel levels in the same area, because you are in a directory. You go up one set of topics and you can find that, so DMOS, same thing. You can come in here, let is say we sold something, and again, we will just go with food. I know we’ve been doing gardening, but we will just go food real quick, and so here’s a bunch of things.

If we were doing organic food, not only can we find competitors this way, but you could just scan this real quick and see some different keywords that maybe we did not think about. You could copy and paste the URL to this page itself and submit it into that Google suggestion tool, and do the synonyms, and check website content instead of descriptive words and phrases. I showed you where you could tell Google to find things on your own page or other people’s pages, and then this page could create a whole bunch of other ideas and keywords, so it’s almost like an endless flow of keyword concepts and keyword ideas, sousing web directories is just a great way to be able to find parallel markets and find other topics that maybe you didn’t even think about, so you will want to

Use some web directories like this is dmos.org, as well as use Yahoo, and if you have any directory that is related to your industry, you will want to use that as well. It is a great place to find keywords.