Who is your Target Customers and What do they Want?

Who is your target customer, where did they go online and then Who is your competition? Question is really about who are they. Are they male?Are they female? Do they make a certain amount of money? Do they make a lot of money? Do they make over a $100,000.00? Are they located only in Norway or are they located only in the UK? Do they only speak Japanese? Do they only use a PC computer? And so on and so for. So there is a lot to do with a customer and the demographics that describe that customer, and were are going to get into that in a moment.

But this is the first thing that you need to answer, and you need to answer it as detailed as you can, and that is figuring out who is your target customer. The reason is the more you can discover who your target customer is and all the details about them, it will be much easier to reach them,

And then, of course, where do they go on line? Your target customers are out there on the internet right now, but where are they hanging out? What sites do they go to and where do they spend their time? If you want to divert those people to your site, you are going to have to go and get in front of them and that starts with figuring out where they are.

What do they want? This is a very important question to understand and figure out how to answer. What is it that your target customer truly wants and desires? However they are involved with your market, it has to do with hopefully them acquiring products and services that will change their lives for the better. So how will their life be better or different if they buy what you had to sell in this market? And what will those things that they buy from you actually do to their lives, how would their lives change? So figure that out, what do they really want and then how are they using your products and services as some kind of a solution maybe to a problem they have or just to change their life or to better their circumstances.

So you have to answer the question, again these are all action-item exercises that you are going to need to do for your business, do they have online communities in your market? Are there discussion forums? Are there social communities? What kind of stuff exists for your market where people can congregate and talk about the different things that make up your market, I am  actually going to show you in this Article how you can find these communities and then how you can take it from there. But that is the question you have to answer, do they have online communities? Because that’s where people usually hang out and spend a lot of time talking to like-minded people that are either in the same hobby or facing the same problem that they’re trying to solve, so on and so forth.

 What blogs do they regularly read? You are going to start seeing there are a lot of common correlations between research I’m going to have you do and then planning and structuring to actually set up your own content production and then search engine optimization. All these other things in communication, they are all going to come together and it’s all going to be revolving around a lot of these things that you are going to start seeing in these early stages that you are going to be researching. For example, what blogs do they regularly read?

What articles interest your target market? Articles that are out there currently that are an interest to our market? So if we’re thinking about creating articles, let is  say, to generate traffic and to get out there published on other article directories and to have other people publish them on their own sites to generate traffic for us.

What videos do they watch? What videos do your target customers watch that is related to your market, if you’re going to be creating video content to try to get free traffic and generate new customers and make a bunch of sales, do not you want to know what other people are already using to be successful in generating traffic and sales in your market? Of course you do. So we need to answer that Question

What e-mail newsletters do our target customers read? Who are they subscribed to? What kind of information are they receiving? Why are they on those newsletter lists? Why do they get that information? What types of information is being sent to them in those lists? Again, all of these things come down to the correlation that your target customers are choosing to do these things because they like it or there is some benefit to it. So if you’re finding that your target customers are having discussions on certain communities,

Last but not least, one of the most important questions that you need to answer in your business and constantly be revisiting these questions as well, especially this one, is who is your competition? Who is your competition? It’s very, very important. Who are the major players in your market? You may not know who they are or you may only know one or two, but who are the major players? Who are all of them? You know, who are the top 10 most successful businesses in your niche, especially online? Who are they? Who are the major players?